CareSource, a trusted leader in healthcare and a valued Boost Engagement partner for over 7 years, is celebrated for reimagining healthcare and fostering a deep sense of community. When they approached us to elevate their Employee Appreciation Day, we knew we had the opportunity to create something truly memorable.

The goal? To bring CareSource’s beloved mascot, "Cuddles," to life through fun, vacation-themed branded merchandise that captivated both kids and adults. Our creative team refreshed the artwork, showcasing it on custom towels and kid-friendly sunglasses, perfectly capturing the vibrant cruise-style theme. We crafted a dynamic brand experience that extended "Cuddles" beyond the corporate world, connecting with employees' families and creating new opportunities for meaningful engagement.

The revitalized "Cuddles" was a huge hit! Our creative branding transformed him into a fun, family-friendly character that resonated with both adults and kids. The custom promotional items added a special touch, showcasing the power of collaboration and innovative brand strategy to connect with employees' families during a day to celebrate their team.